Success is guaranteed if you know how to talk with your customers. There are three stages, all of which involve conversation at some point or the other.
- Before the project- this stage involves convincing a potential customer to choose you
- During the project- this has doubts from customers and progress notes
- After the project- follow up and maintaining a good relationship for the future
Let us go over a few things that you should do and some that you shouldn’t when talking to your client.
To-Do- Talk About The Plan Of Action
When a potential customer approaches you, they will have a rough idea of what they want. It is your responsibility to guide them to a practical plan.
Have a conversation about their concept and vision. Ask how much they are willing to spend and walk them through a rough plan. This involves what materials you will use, how you will approach their project, the estimated time of completion, etc.
Not To Do- Undermine Others
There are many contractors that the customers can choose from. This often pushes some contractors to undermine others to create success for themselves.
This is malpractice, and you should never do it. Healthy competition is important for contractors as it pushes them to overcome their shortcomings. This leads to better customer satisfaction in the industry.
To-Do- Talk About Relevant Details
In an interview with a customer, you would want to present all of your strengths. It is great that you have many, but we suggest talking only about the relevant details.
Have they come for bathroom improvement? Talk about how you can change the space and make it better. Show them before and after pictures of the previous bathroom remodels you have worked on. You can even give them references of your happy clients.
Not To Do- Overcharging The Customers
This is another bad business practice that needs to stop.
Not all customers research the material cost before coming to talk to you. This presents the contractors with the opportunity to take advantage of the situation. On the contrary, you should help them by suggesting alternate materials that will be cheaper but will provide the function they need.
To-Do- Maintain Good Communication
Communicating with your client during their project is important, especially if they are not at the site every day.
Ask at the start how frequently would they wish to be informed and follow that schedule. The key is informing of the positives and the delays. Offer an apology and a practical solution when informing the latter.
To-Do- Thanking Them
After the project is over, thank them for allowing you to work on their house. Guide them through the changes and let them know tips to maintain everything.
You can go the extra mile by following up after a few weeks. Ask if everything is working the way it is supposed to and get a few testimonials to help you in the future.
Sometimes the talks don’t go as smoothly as you predicted. Here’s how you can get out of a stagnant discussion with a potential client.
We at CustomFin make blogs that educate you. We also offer easy payment plans to your customers so that you can close more deals.
