Events have always been one of the best means to reach out to your audience in person and gain meaningful leads. While you can reach out to a wider audience through digital means, in-person interaction always has an edge in terms of higher conversion, as you can convince your potential customers better. But have you wondered if both things can be brought together? Virtual events do just that!
In the past year, COVID-19 has changed the ways of doing things and as a result, there has been a new trend of virtual events on the rise. Scroll down to know more about virtual events & their benefits for your business.
What Is A Virtual Event?
To put it in simple terms, an event that is done over the internet is called a virtual event. Numerous web platforms like Zoom, Google Meets, etc. make these possible. The rise of video conferencing saw virtual events find their usefulness a couple of years back. But the true power was not understood until the world was left with no other choice last year.
You can use a virtual event to promote offers, connect with your former clients, or directly pitch to new ones. Here are some key reasons why you should dip your finger in it.
Huge Reach
Virtual events cross out the problem of distance from the equation. Anyone who taps/clicks on your link can join your event. The comfort of attending this from their home motivates many people to attend.
It is a new way of reaching out to your customers. There are no halls or conference rooms here. This means you can have a huge online gathering. Whatever you talk about will fall to the ears of a massive crowd. Reaching many people at a time improves your conversion rate.
Saves Time
Time is one of the two major assets that you have. Arranging a virtual event has its challenges, but takes less time when compared to traditional events.
It saves time before, during & after the event. Preparations for the event take less time. Because the number of people attending can be more, you can merge multiple time slots into one. Post-meeting follow-ups are easier online. You can collect feedback through the click of a button.
Saves Money
The other major asset that you have is your money. Events are noted as considerable investments in the books of your company.
But virtual events can save you hundreds of dollars. The idea of an event itself saves money. It provides free marketing. The absence of a physical venue saves venue rent, refreshment charges, additional hires, etc.
Unique Experience
Many businesses get creative with their virtual events. You can curate a unique experience for everyone attending that event.
More importantly, you can create it according to your needs. If you are currently in the market to hire a subcontractor, use this event as a Q&A session to know more about your potential subcontractors. The possibilities are quite literally, endless.
If you wish to keep competing, you need to stay updated with the latest trends in your industry. We at CustomFin help home improvement businesses grow with our insightful tips & information. We also link with contractors to provide financing to their customers. This directly helps our clients accelerate their cash flow.
