The COVID-19 pandemic threw a wrench in the working of the whole world as we know it. It affected people and businesses all over the globe. In the earlier months of the pandemic, many were skeptical about the effects this might have, but only a few would have predicted changes of such magnitude. The new norms put into place like social distancing and isolating from the outside world undoubtedly threatened the whole home improvement sector with many speculating a sharp dip in the business.
Surprising to everyone, the pandemic induced a rise in remodelling activities and home improvement projects. Since COVID-19 made people spend more time in their houses, they started warming up to the idea of making the space more lively and complete. Who would have thought that the other side of the coin can be so promising? Read on to know how home improvement contractors turned this situation to their benefit.
Increased Opportunities for Contractors
With people cooped up inside their homes for such a long duration of time, they started noticing the changes it may require. They were willing to make their living space better.
Also, with the pandemic shutting down most of the outdoor activities, people turned to the idea of installing and bringing the same luxury into their homes instead. As a result, home improvement projects like creating outdoor spaces (the introduction of a patio or an outdoor kitchen), to improve the lifestyle & living space, witnessed rising demand. The inquiries about pools and pool resurfacing too have increased. According to CNBC, swimming pool demands are, in fact, so strong right now that even the Wall Street investors are keeping an eye on it.
How to tap into the new market?
One of the biggest mistakes a home improvement contractor can make is cutting down the marketing budget. Instead of decreasing marketing efforts for unpredictable customer behavior in the pandemic, you should pump up your online marketing.
With people getting more time to spend on the internet, a strong online presence is of the essence for business. The online marketplace is the key for your customers to find you and contact you for queries. Whereas for you, it acts as a way to let them know that you are there to help them with the best solutions. Your existing clients and all the online audience browsing for such services in the pandemic will get to know that your business is still up & running. Good communication through social media or marketing messages will help you reach out to more people as well as stay in touch with your existing customers. It will help you build a stronger foothold in the online marketplace.
The world is still adjusting to the COVID-19 pandemic, and while people are interested in moving towards their dream project, sometimes lack of sufficient finances holds them back. Is that so with your clients as well? If yes, then it’s time for you to step in and be there for them. Many contractors already did by providing their clients with easy finance options. Not only it benefited their clients but also created new business opportunities for them. It’s time you should too.
Here at CustomFin, we have partnered with many contractors by providing them with easy financing solutions for their clients. Sign up with us to know more.
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