The success of a business depends on a lot of factors. One of the major ones being how often the business is making a mistake and its ability to fix them. Always remember, a successful business is never perfect.
You are expected to constantly learn from the mistakes and eventually shape up as a better contractor. Being a part of the competitive home improvement industry, it’s not always wise to learn from your own mistakes but to consider others’ as well. There are points where many contractors fall short. Knowing them will help you audit yourself and fix them before it’s too late.
Advertising
Advertising is the most used method to get people to know about you. You can come up with advertising ideas or campaigns on your own. Many businesses even hire professionals to advertise their services and collect data from them.
Your advertising should be a combination of online and offline means. Understand the demographic to choose which one of the two holds more importance. The ratio you set between online and offline mode should never be a final one. As the preference of your client changes, make appropriate changes to your advertising strategies as well.
Keeping Their Word
There is fierce competition between contractors, sometimes for the same clients. Healthy competition is never harmful to any business. However, to win the deal, sometimes businesses tend to agree with every request of the client to make them sign on the dotted line.
Such practices can backfire, leaving you in a situation where you won’t be able to keep your word. A dissatisfied client is worse than having no client. A bad review can affect your business, and a collection of them will surely hurt your reputation.
Communication
It is very important to maintain clear channels of communication right from the moment an inquiry comes to you. Give each client attention and uniquely treat them according to their needs.
Communicate even if you are running at full capacity and would not be able to take up their project. Let them know the earliest you could reach back to them. A client will always prefer this over unclear promises.
As a responsible contractor, you should let your client in every detail including the bad ones that negatively affected the project! Apologize for the inconvenience caused, and try to resolve the issue in the best way possible.
Work-Site Safety
This is a very serious issue that is often neglected by many contractors. Your team helps you to reach great heights. It is your responsibility to return those efforts, not just through monetary compensation but by ensuring their safety as well.
Appropriate equipment should be used and safety protocols must be followed. Safety equipment is not the category to cut cost and go cheap; always buy trusted and certified ones.
In the wake of the pandemic, there should be an additional layer of precautionary methods to keep everyone safe. A staff that is cared for will produce more honest and quality work for you. Winter season is just around the corner, so here are some guidelines to help you keep your workforce safe.
Focusing on these points can help you deliver a better client experience and speed up your business growth. Many clients tend to experience problems during and after projects. It is surprising to note that the improvement industry is second highest when it comes to complaints. Solving these problems will guarantee you results.
We at CustomFin help you improve your business at every level. Not just that, we partner with contractors to provide financial solutions to their clients.
