Getting customers is the first hurdle for every business. The remodeling businesses have a unique approach to the market as compared to a company that sells a product.
Good marketing campaigns spread the word of your business. When more people come to know about you, you will get more inquiries that you can close. Here is a list of home remodeling marketing ideas.
Brand Logo
This image will be your signature. Hire a professional designer to get your logo.
This logo is to be used on your website, advertisements, uniforms, etc. The right brand logo can bring attention to it. It also creates a professional brand standard. This means that you will use the same logo in multiple places. This imprints the viewer’s mind. With time, your logo becomes synonymous with your remodeling business.
Website & Content
It is crucial to maintain your web presence in this digital age. Internet is the new place where people are. Use that to your benefit.
Have a professional website developed for you. It should contain information about what you do, where you are, and how anyone can contact you. You can add further things to the website as you go. People love a dynamic website, something they can interact with. Keeping this in mind, constantly update your website with relevant content.
Before & After Photos
Be it a kitchen or a new stunning bathroom, remodel can drastically change the way a house looks. The best way to show that change in an instant is before and after pictures.
Take pictures with different angles at the start of the project and repeat at the same angles after. You can take between the project to show your work too. Have the photos professionally edited and use them on your website, social media, and other promotional messages.
Client Testimonials
Working hard and to perfection will leave a trail of happy clients behind you. Use them for your marketing by asking for testimonials.
After the project, ask them a series of questions about their experience. You can also send them an online review form if they prefer to communicate digitally. With their permission, post their testimonials on your website and social handles. This lets oncoming people know they can trust your work.
Video Tours
Besides before and after photographs, conduct video tours for your finished (or even ongoing) projects.
With the ability to go live on the internet, you can showcase the efficiency of your work in real-time. You could also record videos, edit them, and post later. Some homeowners prefer watching a video to going through 50+ photos of a project. With a little help from technology, you can use virtual reality to take it up a notch. People who sign up can see the project in virtual reality. This gives a more in-depth experience and lets them know you are comfortable working with the latest tech & trends.
These will help improve your marketing strategies. Want more? Here is the ultimate guide to reaching out to your customers.
Most customers want to go ahead with the project but are held back because of their financing issues. We at CustomFin offer your customers easy payment plans so that you can close more deals.
Get started now and grow your business.
